CHANEL BECOMES CH@NEL?
The most recent theme of the MET gala Manus x Machina shows that the relationship between craftsmanship and machine made fashion is high on the apparel agenda. Now that we rely on the internet for daily updates from friends, stupid cat videos, our financial transactions and branding our identities, the fashion world shows us what an overhaul of the digital can mean for our future lifestyles. Check out the video to hear what uncle Karl has to say about intimate technology.
Chanel is showing the way forward with the Chanel Spring-Summer 2017 Ready-to-Wear show, where models wore stiff and hard materials with brightly coloured prints. These were combined with flesh coloured underwear-like tops, dresses and shorts. This juxtaposition shows the Manus x Machina confrontation of modern techniques versus craftsmanship and (wo)man versus machine technology.
The Chanel catwalk was also on-point and showcased a giant data server while the show seemed to be captured on surveillance cameras. This 'you’re being watched' statement was enhanced by two specific shots. One showed part of the backstage area which isn’t supposed to be exposed and the other shot zooms in on the influencers in the audience. This way watching the video makes you feel like the voyeur you are on social media. It’s also a reference to the current state or lack of privacy. You’re being watched wether you want or not.
Chanel, or should we say Ch@nel, showed that the love of flaunting ourself online will turn us into ‘creatures from an unknown future’ with no privacy. But who cares as long as we’re liked. ;)