magine how visitors must have felt when visiting the exhibition of Scott Campbell in the Milk Gallery? Over the short three-day exhibition, Scott’s “Whole Glory” drew hundreds of nervous attendees, curious of the performance and dying for a free tattoo.
Anywhere from 50-100 people all sat along the gallery floor waiting patiently for the 3PM lottery call that would determine the three lucky people who would get inked by Campbell. This event is for us a clear sign that the Mass Avant-Garde trend is still going strong. The fact that everybody could walk through the doors of the Milk Gallery and 50-100 people were willing to trust the person on the other side of the wall to poke an inked up needle into their arm, shows us that such creative means of expression aren’t reserved for a niche group anymore.
Blind trust is the underlying factor of this Mass Avant-Garde event. When the trust lies almost completely in the hands of the artist, there is no compromise but the work is still a full collaboration between the two. Feel free to experiment.