During Dutch Design Week last week, we stumbled upon this shipping container with a lovely living room inside. It was the award winning Data Orchestra by Jelle Mastenbroek, Bas Bakx and OWOW. Their manifesto? Read this:
‘Influential companies collect more and more data subsequently to trade them. Indirectly personal details serve as a new sort of currency and are therefore not personal anymore. Data Orchestra achieves the contrary with the same input; it rewards the right holder. With an intimate and personalized living room concert that enriches the identity. Is this the essential difference henceforth to give personal information with greater care?’
Stepping into the container you were able to activate the room with one swipe of your bank card. Turning it into a bombastic orchestra, thanking you for sharing your data. This seems very playful and light hearted but we found it quite bizarre.
The fact that people just swiped their card for a gimmick while not knowing what information they were sharing, if their cards were being copied or if their money was transferred, seems just insane! It is ironic that a project about giving personal information with greater care, would cheer people on to share their most valuable information: their credit information.
This ironic statement perfectly shows the gap between what we say we want regarding our privacy and how we behave in reality. We want privacy, but every time we accept terms and conditions, it is chipping away, piece by piece by piece.....