What do you do when your favorite tech company takes away a feature you like? Well, you make a busload of money! At least that is what the founders of Snapnator must have thought.
Their hero product: a magnetic USB-C charger. Doesn't sound really sexy, right? But this USB-C charger was one of the biggest frustrations people had with the new Macbooks. The magsafe feature on the old Macbooks had saved many computers from destruction. So when Apple took it away (together with the SD slot) a lot of Apple fans were displeased.
The Snapnator Team was very smart to jump on this complaint and respond to this sudden demand very quickly. They needed $25000 to back their project and right now they are backed 1044%, meaning a whopping $261,099. This clearly shows that listening to consumers, whether their yours or not, is a very profitable activity.