If you’re anything like us, you’re probably still enjoying the last sunbeams and the after buzz of your lovely summer. But can you say the same for your skin? All those hours of sunbathing increases the chance of skin cancer.
In spite of this common knowledge beaches are filled with half-naked sunbathers every summer. And despite the overload of warnings, sun worshippers do not stay in the shade.
“Surely can come up with something” said the Peruvian League Against Cancer. If education does not work, how can we get them to lie down in the shade? In association with Happiness Brussells, they decided to surf among on an already strong desire amongst beach babes and bumbs alike: free Wi-Fi. They built a big blue tower at Playa Agua Dulce in Peru. This tower is an ingenious antenna that rotates with the sun ensuring that there is only Wi-Fi available in the shade.
If informing them does not work you have to come up with creative solutions and this is one great example.