Our fave creative hub Pakhuis de Zwijger really outdid themselves this time. Last week they hosted the event “Smaakversterkers” (taste enhancers) during which we bonded with others over food, in the broadest sense of the word. Together with food fanatics from across industries we explored food as a form of social glue, food art and the connection between food and business.
The speakers all had a very different story and background but the engaging power of food and the need to create more space for serendipity, were the two themes that surfaced to the top (like perfectly cooked gnocchi). Allow us to introduce the stars of the evening:
Bart-Jan Veldhuizen & Emma Veerhuis, Kitchen Republic
Are you in fact king cupcake or chef meatball, but you do not have the facilities to start a business on a professional level? Then Kitchen Republic offers the solution. Kitchen Republic is a food business incubator in Amsterdam (inspired by a shared-commercial-kitchen in San Francisco) and offers all the amenities that you need as a professional cook. Besides offering professional gear they also connect foodies in an ever-growing network.
Jasper Udink ten Cate, “Smaakmuseum”
Creative Chef Jasper Udink ten Cate reintroduces us to forgotten vegetables and foods that have not hit our plates since the 1950’s. His dining concept “Smaakmuseum” (Taste Museum) is a traveling, interactive museum where you can taste what our great-great-grandparents cooked and ate. He reminds us that food truly is an emotional experience.
Claire Felicie, No Chateau
No Chateau brings Urban farming to the next level. We now know how to grow vegetables and herbs in the city, but soon we can also make our own wine on Amsterdam soil. No Chateau is working on developing a vineyard in Amsterdam Noord. With this initiative, they want to bring people of Amsterdam back to nature and back together.
Jonas Louisse & Michel Bovy, Kitchen Roulette
The city as one big restaurant? Kitchen Roulette creates this together with you. The starter in your own kitchen, the main course in a luxury canal house and dessert in the kitchen of a student, everything in possible. As a duo, you can sign up online for the event in your town. Then Kitchen Roulette smart algorithm sends you to two different addresses. So grab your grandma, your brother a friend or a super-hot date and bike your way towards destination for the next tasty dish.
These concepts remind us that food is not just something to eat. Food brings people together and the dining table may very well be the most suited place for serendipity, unexpected encounters between people.