The INLINE trend has been on our radar for quite a while now. As our digital and physical worlds continue merging, younger generations just keep coming up with new ways to play around with this. Allow to share a few of the latest examples that this quirky trend is still alive and kicking:
Were you ‘laughing-so-hard-you-were-crying’ or were you more like ‘goggle eyes’, followed by ‘bemused-looking, chin-scratching’ icon when you heard that the Oxford Dictionary has chosen, not a word, but an emoji as 2015’s ‘word’ of the year? Oxford Dictionary’s team wrote in a press release; “Emoji have come to embody a core aspect of living in a digital world that is visually driven, emotionally expressive, and obsessively immediate.”
That Emojis are suitable for emotionally expressing yourself is shown best in the Fashion industry. From the dancing lady in that red dress to the pineapple icon, fashion insiders have their very own emoji dictionary. Victoria Beckham regularly includes hearts and hands clasped in prayer on her Instagram posts, while Gisele Bunchden is known for her emoji obsession. And it doesn’t stop at social media: Donatella Versace’s autumn/winter 2015 collection was all about hashtags and Emojis on mini dresses; the designer has also confessed she uses them in her personal correspondence.
Not only the fashion industry is handling this trend like it’s the human nature, also young parents have a way of their own to merge their digital lifestyle with their physical one. More and more parents from the United States use the photo app Instagram as inspiration for choosing a baby name. The name Lux grew the most with 75 percent, followed by Ludwig, Juno and Valencia. All these are some Instagram filters Instagrammers can use to edit their photos. “This is the first year that so many baby names are inspired by technology,” said Linda Murray of Babycenter.com. “Social media is an important component in the daily lives of parents. Apparently that affects their decisions, like choosing a name for their newborn baby.”
So if you are smart you use this trend to strengthen your brand. It can be a challenge to strike the right balance between the unique rules of Instagram and brand’s own rules. But Instagram has revolutionized the contemporary visual landscape in recent years, with figures that demonstrate that a photo is truly worth a thousand words. If you want to learn more tips and tricks how to use Instagram check out the article on NellyRodiLab