LIQUID TIMES AT DDW
Ever wondered what it’s like at Dutch Design Week? Then you’re in luck, as we’re embarking on a trend hunt journey starting this Sunday! Three of our trend researchers will be out and about during DDW17 to bring you the latest insider’s scoop on new innovations regarding this year’s theme: STRETCH.
Stretch, liquidity, fluidity, or however you may prefer to name it, is a topic that’s been on our radar for quite a while now. Stretch, to us, is an umbrella term that encompasses topics like the blurring lines between public and private spaces as well as work and private time, gender fluidity, mixture of low- and high culture, the blend of mainstream and avant garde, but also the quantified self, amongst other things. Needless to say we were more than excited to discover this year’s theme, and can’t wait to take a deep dive into the topic at this year’s expositions and graduation shows in the city of Eindhoven where young designers will update us with their take on the theme.
We will be posting regular updates on all of our social media channels so be sure to follow us to stay up to date and in the know of what’s happening at Dutch Design Week 2017.
See you there?