TRUE PLANT POWER

TRUE PLANT POWER

The healing powers of plants is one of the most awesome things in the world, if you ask us. Yet, in the overcrowded matrix of technological innovations, gadgets and gimmicks, it seems we've almost forgotten just how resourceful mother nature actually is. Today's DDW17 pick brought holistic happiness to our trendsquad and triggered our senses.

Laurel nursery Gova is a true family business and this year they presented their laurel band-aid. As Charl Goossens explains, laurel is a leaf with various properties and a long history as a medicinal plant. The antibacterial effect of the laurel leaf inspired Gova to create these all natural band-aids. Aside from the fact that laurel is often used for cooking, Gova started growing laurel with the purpose of distilling the plant. They did so in order to create the laurel oil, which is used in the pretty green, leaf-like band-aids.

Laurel is not just an aromatic plant, as its cleansing properties have been used for many millennia. As a matter of fact, laurel oil is the essential ingredient of the mother of all soaps, Aleppo soap; the first solid soap, which happens to be more than a 1,000 year old.  

At DDW we even got to take a closer look at the distillation process, as Gova showed visitors an exclusive behind the scenes look.

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The shift towards understanding and tapping into natural resources is one that's been on our radar for a while. At MARE, we call this trend Holistically Happy. Which is all about reaching the ‘ultimate’ version of yourself, where balance is key. This shift is part of a lager movement and the need to reconnect to mother earth and live chemical free and clean lives. In other words, being holistically happy is all about being more mindful in the way we treat ourselves, each other and our surroundings. That means posing more critical questions regarding the back story of the products we embrace into our everyday lives and Gova can sure be proud of theirs.

Designs like Gova’s inspire and encourage us to start the discussion regarding the use of biomaterials instead of artificial materials currently used within the pharmaceutical industry. In terms of storytelling, the laurier plaster also has added value: Just imagine how much cooler it will be to comfort a scraped knee with a "magic, healing leaf" rather than a chemically produced boring old band-aid with a Disney character printed on it. 

What kind of fabricated mumbo-jumbo will you cut out next?

HUMANIZING THE WHITE BUILDING

HUMANIZING THE WHITE BUILDING

SEXUAL HEALING

SEXUAL HEALING