DINING TOY

DINING TOY

Meeting a date online is convenient but how do we break the ice IRL if the match evolves into a date? Roxanne Brennen, Design Academy Graduate a.k.a. today's DDW17 pick, has a suggestion that is guaranteed to prevent awkward silences during dinner.

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Brennen's graduation project Dining Toys shows us that eating and sex are surprisingly similar. Both are primary, animal instincts that activate our brain’s pleasure centre, releasing endorphins. However, Western etiquette inhibits these instincts, dictating how we handle our food and interact with others at the table. Our tableware too reinforces ‘proper’ eating behaviour, turning it all into a rather frigid affair. Instead, with ‘Dining Toys,’ Roxanne Brennen invites us to lose control, and make eating every bit as playful and adventurous as sex. This set, inspired by sexuality, helps us to rediscover the tastes, smells, textures and sounds of food. Like sex, consuming food should be about maximal intimacy, pleasure and discovering yourself and others through experience.

Dining Toys are yet another manifestation of the Sensory Fetishism trend, a movement demanding 5 dimensional experiences. We expect this trend will continue to grow as our world becomes ever more hands free, wireless and digital. In this virtual reality, consumers are ready to embrace anything tangible that tells a story and allows them to connect with their inner primitive selves. 

SPARKSPEAK #MIRJAMDEBRUIJN

SPARKSPEAK #MIRJAMDEBRUIJN

HUMANIZING THE WHITE BUILDING

HUMANIZING THE WHITE BUILDING