CAPTURING THE FLEETING SPIRIT OF YOUTH

CAPTURING THE FLEETING SPIRIT OF YOUTH

Hands up if you’ve ever experienced the thrill of receiving the perfect brief?  That’s exactly what happened at MARE when global media conglomerate, VIACOM, asked us to conduct research amongst youth in 14 countries across the globe. 

Anyone, who has ever worked with youth, knows that capturing their spirit can be like trying to hold a moonbeam in your hand. We understood right away that this request called for an unorthodox approach. It had to be a constant balancing act between seeing and managing the bigger picture, while at the same time unveiling and capturing the smallest local insights. This case is an example of what new-school qualitative research can achieve, when we experiment with an alternative, truly co-creative approach.

Check out how VIACOM and MARE brought their global youth insights to life in this film created in collaboration with Circus Family. 

PRETTY IN (3D)PRINT

PRETTY IN (3D)PRINT

SPARK SPEAK – JOEP VAN LEIJSEN

SPARK SPEAK – JOEP VAN LEIJSEN