PRETTY IN (3D)PRINT
With its 3D robotic knitting machine in their Boston flagship store, fashion brand Ministry of Supply sets the tone for the future of retail . Blurring the lines between fashion and technology they explore the advantages of customized products. By doing so, the customer gets to be part of the process and design a garment that's knit just for them. The 3D knitting machine allows shoppers to personalize items to their specifications, taking the personal connection between costumers and the the brand to a new level.
Nevertheless this customization movement can be revolutionized both in supply and demand. Creating everything on demand, minimizes waste and inventory. If more stores would apply this approach throughout the design proces it would improve the whole supply chain and redifine the retail industry.