POP SOME PILLS
Lucy McRae is a self-proclaimed body architect. She’s fascinated with the human body and is always looking for ways to explore, expand and transform it. One of her trips down anatomy lane lead to the ‘SWALLOABLE PARFUM LIVE LAB’.
In her own words: “the film takes you on a speculative journey into an evocative, surreally choreographed world where the Swallowable Parfum is manufactured, packaged and digested. Film sets were simultaneously viewed by a live audience of 300, exploring the idea of extending the projects experience beyond film.”
The actual Swallowable Parfum itself exists as well. Lucy collaborated with a synthetic biologist to come up with a perfume formula that can be swallowed after which it is dispersed by your skin. This completely reinvents the way we use perfume and alters the function of our own our skin. Talk about an avant-gardist and future forward design!