Once upon a time age 50 was considered the death knell of living vibrantly. Today being 50 is a brand new ballgame, so MARE thought it was time to approach the 50-something differently. For a year, a dedicated team of qualitative researchers and trend researchers immersed themselves in the world of this target group. The result, 'Hello Quintastics' (fresh off the press) is the first comprehensive bible of what 50 looks like these days. Sorry folks only in Dutch only.
The book showcases what it means to be 50-something in the Netherlands. In collaboration with Delta Marktonderzoek, five Quintastic-segments were identified and brought to life in an inspiring and highly visual book. All the photography and the design was created in-house by MARE, something that we're kinda proud of... Want to explore a bit more? Or are you perhaps a curious marketer who wants up-to-the-minute tips and tricks on how you can connect and engage with Quintastics, look no further and www.helloquintastics.nl.
In the meantime, please excuse us while we reminisce on a few gem moments from the launch...