FEED TO EAT
This has probably happened to you few too many times. You’re casually scrolling through your Instagram feed, minding your own business and there you have it. A pic of a perfectly prepared (and presented) dish you wish you had but never could, or could you?
Heinz managed to come up with a solution to this first world problem by launching their ‘Irresistible posts’ campaign. By swiping through your Instagram Stories, you would randomly land on one of Heinz’ dishes. After doing so you could simply swipe up to go and have that exact dish delivered to your very doorstep. Because after all: “The best way to like a post, is eating it.”
This campaign is an example on how you can meet the Millennial mindset of wanting to live inline. Living inline means having your on- and offline world seamlessly intertwined with one another and that’s exactly what they tried to accomplish with Irresistible posts. Aside from the service, the product and packaging itself also adheres to this shift of always wanting to stay connected.
Is this something you’d fall for, or do you think Heinz is taking it one step too far by using geolocation to reel in their customers? Let us know what you think. In the meantime, we may or may not hope to land on of their mouthwatering stories. ;)