LIFE CHANGING PEE
Right now there's a magazine ad, running in Sweden, which encourages female readers to pee on it. Why you should not be weirded out? Well, if she does so, and is pregnant, the ad reveals previously invisible text offering a discounted price on a crib. The ad uses similar technology that pregnancy tests use to show a positive result.
Truth be told, we often find ourselves promoting IKEA campaigns in our trend presentations, as they are often the first to tap into trends in a really creative way. Take for example the campaign Oddly IKEA, a wonderful manifestation of the Sensory Fetishism trend, where IKEA winks at the ever growing popularity of ASMR girls. Additionally, we think that the Mass Avant-Garde movement, has paved the way for consumers to be more accepting of these somewhat bizarre and experimental ads.