THE EYE OF THE BEHOLDER

THE EYE OF THE BEHOLDER

Instagram artist Aryuna Taris has been on a quest to express herself ever since she can remember. As as teenager, she rebelled against the beauty standard, always feeling like an outsider because of her various self-modifications. Think ear plugs, tattoos, piercings and dying her hair in every colour of the rainbow. However, Aryuna has now left the self-modification days behind her and focuses on expressing herself through make-up instead. All while breaking down the binary structures of the beauty industry, one make-up look at a time.

Like a true artist, Aryuna gives a title to every look she creates, as every look represents a personal story she experienced or battle she has faced. “Everything that I am inside, my whole inner world, is being reflected through them”. With her work, Aryuna shows protest against everyone starting to look more and more alike, because she deeply values uniqueness and expressing one's true self.

Aryuna’s vision fits perfectly with our Mass-Avant Garde trend, which revolves around niche becoming mainstream. By challenging the status quo and breaking free from the conventional rules that were made up by society, we see more and more people distancing themselves from these very precedents. Global beauty brand L’Oreal was smart enough to tap into this movement, making Aryuna one of their Colorista Ambassadors. In our opinion this leads to a more inclusive world where we can all express ourselves the way we want to.

There is no norm that defines beauty, it all lies in the eye of the beholder!

TICKING THE BOX

TICKING THE BOX

COLLECTIVELY LONELY

COLLECTIVELY LONELY

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