LIT, LIGHT, ILLUMINATE
We’ve previously written on the fact that new art forms are popping up left and right, mainly fueled by the impact of digital. However, we believe that these new art forms don’t always get the platform and exposure they deserve. Rest assured, we’re not the only ones having these feelings, as full-blown digital museums are now a (non-virtual) reality.
Culturespaces is a French museum foundation that aims to promote creativity through immersive multi-sensory experiences and with their latest project they managed to do just that. The non-profit revamped a former foundry and morphed it into Paris’ first digital museum, a.k.a. ‘Atelier des Lumières’, which is totally lit (get it?)! The current exposition is focused on showcasing the late painter Gustav Klimt’s oeuvre. As you enter, you see the work of the artist being projected on all of the walls, ceilings and floors, to make for an engaging adventure.
This indulging experience is achieved by 120 video projectors, 50 interactive speakers and a whole lotta brainpower. Culturespaces’ president Bruno Monnier states: “People do not learn about culture as they did in the past. The practices are evolving and cultural offering must be in step with them. The marriage of art and digital technology is, in my opinion, the future of the dissemination of art among future generations.”, and we couldn’t agree more. To attract and educate Gen-Z, means to make good use of our hybrid landscape in which online and offline worlds merge.
Besides being aligned with our Sensory Fetishism (multi-sensory) and Inline (hybrid landscape) trends for obvious reasons, the Atelier des Lumières is also an affirmation of Serendipity Seeking. Every once in a while it’s important to take a step back, go slow instead of go and just marvel at the world around you. This is exactly what the museum offers you.
As you can imagine, we can’t wait to pay this illuminating place a visit. Let’s get enlightened, let’s get lit!