MIRROR, MIRROR, ON THE WALL

MIRROR, MIRROR, ON THE WALL

If you’re reading this, that means you’ve survived blue Monday. Congrats! Are you still able to hold off on your cigarettes and other vices, is dry-January still a thing and have you been working out as much as you intended to? We won’t judge you either way. However, with this latest innovation, at least one of those resolutions becomes just a tad easier.

Mirror mirror on the wall, how do I become the fittest of ‘em all? Well, Snow White’s story is no longer just a far-off fairytale, as this mirror helps you achieve your fitness goals from the comfort of your own home. Mirror comes alive upon touch, providing a literal window to an ever-increasing amount of fitness routines, personal trainers and fellow sport enthusiasts alike. In doing so, your bedroom gets transformed into a personal gym, heart rate monitor and tailor-made exercise plans included.

Mirror’s statements like “…optimizes in real-time based on your ability, goals, and preferences…” sound amazing at first, but they also make you wonder. What, when and where is my data being stored and who has access to it? Data privacy is an important and controversial topic these days, as people are becoming more and more aware of the digital footprint they are leaving behind. There’s a call to action towards brands and organisations to help navigate the data debate, providing what we call V.I.D. treatment (short for very important data).

So what’s your take on these smart mirrors? Will you be sweating it out in front of a digital avatar, or do you prefer to do your lifts amongst other gym fanatics? We would love to have a Mirror at our office and maybe use one of Iris de Vries face-morphing designs to ensure data security.

 P.S. Since January 1st we’ve moved to a brand-new location in Amsterdam West. Check out our brand new office.

SIGNED, SEALED, DELIVERED, IT'S YOURS!

SIGNED, SEALED, DELIVERED, IT'S YOURS!

PROTECT ME

PROTECT ME

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