We’ve written about ASMR a couple times before. Do you remember the [Oddly IKEA ad] or the [magazine ad you had to pee on]? Well apparently, the ASMR fan base is still going strong as subscriber counts of youtubers dedicated to the matter are still growing by the millions. So if you’re a big fan (and even if you’re not!), fasten your seatbelt and hold on tight, ‘cause we found something you’re gonna want to take a good listen to.
We all know the taste of KFC is Finger Lickin’ Good, but did you know the sound of chicken being fried is just as satisfying? KFC recently opened a minimalistic ‘chill’ website, designed to let you relax and enjoy the sweet sound of frying chicken, sizzling bacon and bubbling gravy. KFC has made a smart move here, as they not only appeal to the many ASMR lovers out there, but also provide a behind-the-scenes look of their kitchen, playing into the transparency trend.
Here at MARE we sometimes speculate about how crazy the world must have turned if the only way to relax is through things like ASMR. For some (read millions) it’s the only way to get a break from the pressure of their daily lives. This isn’t all too surprising, as our lives have become increasingly busier year by year as a result of our digital lifestyle. This example by KFC, and ASMR in general, shows you that stimulating different senses is not just a successful recipe for creating innovative experiences, but it’s also needed to give our eyes a break and unwind.
The 24/7 economy is in full force and can take a toll on all of us, as proven by the increasing burn-out rates amongst teens. ASMR is one of the ways the younger generations are finding ways to cope with it all. With that being said, not all of our colleagues are a big fan of the scratching, blowing and ticking sounds. What is your way to unwind?
<sultry whisper voice> See you next week! </sultry whisper voice>