SURVIVE THE WILD
Hopefully we’ve established that consumers are craving for interactive experiences. The interaction between sender and receiver hereby is very important, as the conventional ways brands communicate with their customers is deemed boring and old fashioned. You might think this expectation is mostly met through physical products, but this isn’t necessarily true. For instance, have you ever found yourself screaming at your television screen when a character in a horror movie made an obviously dumb decision? Well, now you can be the one to make that choice.
This shifting dynamic is something Netflix really understood when they created Bandersnatch last December, the interactive episode from the hit series Black Mirror. The episode became an instant hit (at least here at MARE) and was widely discussed for its innovative storytelling. While Black Mirror is a hit series, the episodes are mostly intended for adults as it touches on pretty confronting and often scary topics. With their new interactive show launching on April 10, they aim for a bigger, more family-oriented audience.
Anybody who watches Discovery Channel every once in a while, has probably heard of Bear Grylls. The adventurist at heart is always jumping out of airplanes, eating bugs and surviving in the wild. Normally he tells you what to do in survival situations, but this time the roles are reversed. In the new Netflix series, You vs. Wild, he will take you on an adventure without having to leave the comfort of your own couch. However, we will be forced to make some tough decisions… Check out the interactive trailer video below.
In the new series, you’ll make decisions about things you might not understand (we’re not the survival experts), leaving room for the unexpected as you never know what the outcome of your choice is going to be. In our digital society, where everything is designed to be on-demand and only 1 click away, giving up control and marvelling in endless possibilities can be a much-needed occurrence. You’re still clicking this time around, but this time each click will count as a small leap of faith. Let’s all jump together!
Will these kinds of broadcasts be the next big thing and become the new way of watching television? One doesn’t exclude, however, because after a long day you sometimes just want to take off your shoes and watch the character make those dumb decisions. Sound of below and let us know what you think!