Our society currently expects us to be available and online at all times. This is great for communication and your social life, but at the same time it also leads to less unexpected encounters and experiences, or serendipity if you will. When you always plan out and look ahead for what’s to come, you forget to look up sometimes, while our world has so much unforeseen beauty to offer.
We now live in a society where we move so fast, that it can be hard to press the break and relax for a moment. Some even need external means to get in to the state of slow. Think yoga classes or sleeping pods at the airport. One of the things we have used over the past 1000 years to relax and clear our minds, is a spa. A place where you go to chill out and rejuvenate your body and soul.
Inspired by how Freud described experiences, agency Hip-pop created the interior for Jiyu. A spa of which the main focus is to create an outer world fantasy for its visitors. While some spas are quite bright, Hip-pop wanted to use darker tones, because they believe this is more relaxing and fits with the extra-terrestrial theme better. By creating optical illusions with the help of technology, Jiyu is on the verge of simulating an inline world (merge of on- and offline). When visitors enter the facility, they will be completely immersed in the dark and moody atmosphere, creating a lucid dream-like setting.
A lucid dream is a dream during which you’re aware that you’re dreaming, sometimes even giving you control over your visions. Said dreams can provide a safe haven for reflection and deep meditation, which can lead to personal growth and insights regarding life in general. While some people are able to do this from the comfort of their own beds, other people need a little more help with that. Help like Jiyu spa. This state of being half asleep/ half awake is exactly what Hip-pop wanted to emulate into an interior design.
Next to Serendipity Seeking and Inline, we can also see a clear connection with last month’s trend Sensory Fetishism. This trend is all about creating engaging experiences by way of integrating multi-sensory stimuli. Something Jiyu is definitely doing.
So what do you say? Let’s book a flight to Shanghai and lucid dream together.