A HOLISTIC JOURNEY

A HOLISTIC JOURNEY

Aaaaand we’re back! Last week we decided to take some time off after posting our LinkedIn article on everything related to Serendipity Seeking and how to exercise this trend within your organization. Today we’re back with a vengeance to discuss our new trend of the month: Holistically Happy. This shift revolves around living your best life, while also contributing to a better and brighter tomorrow. If that doesn’t put a big holistic smile on your face, we don’t know what will. 

In our modern digital society, the younger generations have developed a love-hate relationship when it comes to technology. They love to stay in touch with their friends and to look for likeminded peers beyond borders. However, there’s also the downside of social comparison and the fear of missing out. So instead of connecting with their devices, they embark on journeys inward to reconnect with themselves. In doing so they strive to achieve a state of balance when it comes to their physical, emotional and social wellbeing, while also contributing to a better and brighter tomorrow.

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With that being said, sustainability has been on the public radar for a long long time, and rightfully so. However, the attitudes and the way people speak about this topic has altered drastically over the years, as even the terminology has changed. The popular term first was environmentalism, which eventually turned into recycling, then ecology, after which it changed to the currently most used term, sustainability. Who’s to say what word or phrase will be used next. You heard it here first: we’re coining Holistically Happy as the next big thing.

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Consumer mindsets

I want mindfulness. Gone are the days that being the best version of you means having the perfect body and a busy (read stressful) job. It’s much more about living a balanced life, in which you are protective of your energy and mindful of the choices you make. Where “busy” used to be the go-to answer when asked how you’re doing, answering with how you just had a great night of sleep and are feeling well rested, is much more commendable and deserving of praise nowadays. 

I want positive impact. This state of mind doesn’t just limit itself to the individual that’s making these mindful choices, as consumers want these decisions to have a beneficial effect on the world around them as well. Gen Z and Millennials have become increasingly aware of their environmental footprint, as posts and news items regarding global warming and all its effects are thrown in their faces on the daily. Being and staying WOKE is also an important topic on their agenda. This means getting an understanding of what’s really going on in the world from a socio-cultural standpoint, which is often linked to systemic racism (think white priviledge) and sexism (#metoo & #timesup movement).

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I want status stories. Aside for being holistically wired and having an intrinsic motivation to strive towards a greener and more equal world for all, these environmentally conscious vigilantes love to boast about their acts of activism as well. Being an activist in any shape or form is no longer something that’s looked down upon, but more so it is something that’s not only celebrated, as much as at is expected. That is why young consumers look to brands and organizations that help them in their quest for this utopian world, telling as much people as they can in the process of doing so.

In short, sustainability is the next big thing when it comes to acquiring status. The younger generations want to do good, but they also want to get the social credits for it in return. Over the next few weeks, we’ll zoom in on Holistically Happy and all of the emerging mindsets it entails. Stay tuned!

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ON THE LOOKOUT

ON THE LOOKOUT

MIND OVER MATTER

MIND OVER MATTER

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