Creating positive impact on the world around us, is something especially younger consumers find increasingly more important. As a result of this, lots companies now claim to be these environmentally conscious heroes, up to the point that even Shell seems like grade A sustainable enterprise. This is something that we call greenwashing, which means appearing greener or more socially responsible than a company or organisation actually is.
Doconomy’s DO Black is the polar opposite of that, as it’s a banking service created to make the consumer aware of the carbon footprint they leave behind. Through the corresponding app, the credit card shows you what the CO2 emissions are for each specific purchase you make. There even is a maximum limit regarding the amount of pollution you can cause, after which the card will block itself. By helping people understand the impact of their financial decisions, DO wants to provoke behavioral change.
They even offer services to compensate for your impact, as you can collect points which you can use to support UN certified projects. This plays into the emerging mindset of telling status stories, as doing good and raising awareness for environmental and societal issues has almost become a must. DO helps facilitate these stories, because even when you make a decision that might not be in the best interest of mother nature, you can now offset it by investing your points in sustainable funds.
Reducing carbon footprint is something that everyone should be striving towards. Some see it as their core business, some just use it as a tool for sales, and others are truly trying to change their ways. What are you doing to make a positive impact?