NEED A NEW FAMILY?
What is the reason you bought your last fashion item? Was it the colour, the price or the material? Well, the reason you might buy your next item might be a little more special. Meet the Holstein LL1401, spotted for you at the Dutch Design Week.
Holstein LL1401 is a collection of 366 broches. Every broche is made of a laser cut circle from a cow skin. This design concept explores the identical aspect of mass production and the uniqueness of the cow skin. The collection of broches is presented as a wall piece to show and honor its origin. And to top it of: the whole production process is complimented by a community aspect.
Once you purchase a broche, that’s when the magic starts to happen. Because when you buy one of the unique pieces you enter the Holstein family. Joining this family has some perks. For one, the spot from the wall piece where your broche hung, will be replaced by your photo and you can also share the reason for buying the broche. This way you are sharing your sentiment and connection with your piece.
The designer told us that one of the broches was bought by an exchange student. He missed his family and found a new one in Holland in Holstein. However abstract that might sound, he was not alone anymore.
The Holstein project started on February 12 in 2016 and 366 days later, in 2017, there will be a one-time event where the Holstein family will come together. Making the community really come alive and truly connected people through a piece of jewelry.
The Holstein broches show beautifully how fashion and identity can make a very intricate connection by creating a community with shared sentiments between total strangers. A family that you will meet only once in your life.