Physical stores are still an important factor in the process of inspiring costumers. The growth of e-commerce and digitalization altogether has been enormous in the past years, but we also detect a contiguous trend in the need for authenticity. Combining these two big shifts may seem difficult because they are pretty much each other’s polar opposites, but Dutch bank ABN AMRO took a step in the right direction by experimenting with the world’s first live stream store.
Cheese farmer Jan Kaan was the lucky one to experience the effects of this innovative store concept. Cameras were placed in the store to broadcast the live stream that was to be seen for five days via www.kaansstreamstore.nl. The various kinds of cheese could be ordered through the site while Jan stood in front of the camera to answer the many questions customers had about the cheeses. At the same time Jan was also cutting, packaging and posting the orders. When the news of Jan’s store reached American social news website Reddit, Jan’s cheeses even started travelling globally.
ABN chose Jan’s store, ‘Kaans Kaashandel’ (Kaan’s cheese trade), because it is a true family business (authentic!). Jan’s grandpa opened the store all the way back in 1913 in Hoorn, his father began working in at the store in 1948, Jan took over in the 80’s and his sons will take over after him. Now He now has two shops, one in Hoorn and another one in Alkmaar. Jan’s stream store combines multiple trends such as Inline and Digital Nomads, and also distinguishes himself in the field of experience, efficiency and expertise. Will inline solutions like this be the future of retail, bridging the gap between generations?
While the stream store was only a pop-up event, you can still get a glimpse of what the experience was like by visiting the website. It’s almost just as fun, promise!