WASTE TO WASTED
Rum lovers rejoice! Our friends at creative agency Fitzroy have come up with a way for you to do good by drinking rum. The project is called Waste to Wasted and it comes with a message in the bottle right in time for Christmas.
In January 2017 unruly piles of plastic waste washed up on the shores of Holland. It mainly consisted of plastic wrappers for Coca-Cola bottles. This plastic was melted into beautiful bottles caps with a sophisticated marble look. From the same beaches, glass was sourced to create the sustainable bottles. Furthermore Fitzroy decided to wrap the bottle instead of branding it, making it even more desirable for drinkers to repurpose the flask once the bottle is inevitable empty. And there you have it, the term ‘getting wasted’ has taken on a whole new altruistic meaning. Fitzroy’s initiative shows how our way of consuming can help solve the problem it created. One sip at a time.
From Waste to Wasted is available at Chabrol Wines at three locations in Amsterdam: Haarlemmerstraat 7, Overtoom 444-446 and Stadionweg 147. So if you happen to be looking for a Christmas gift that comes with a clear message to spread her's your answer? You're welcome.