November has flown by, which means that our Dutch Design Week streak of blogposts has almost come to an end. Nevertheless, we close off with one of the most bizarre things we saw during our hunt for innovation: FAMOUS DEATHS.
FAMOUS DEATHS is an installation in which you use your senses to experience the very last seconds of a famous person. We all know the images of that open car that slowly drives through the streets of Dallas, the President happily waving to the crowd. And then all of the sudden those few fatal shots. What must it have been like to be near that car? You would smell an autumn wind, the leather car seats, Kennedy's perfume, exhaust fumes mingled with the somewhat musty scent of that limousine, and then suddenly the penetrating scent of blood, brains and gunpowder.
The installation reconstructs these last moments as closely as possible, using only sound and scent. This creates a very personal and intense image of the deceased, as well as an intimate experience for the visitor. Famous Deaths is a part of SENSE OF SMELL, an international co-creation and research project. The main goal here is to explore ways in which scent can be used in strategic communication, storytelling, interaction and media design.
FAMOUS DEATHS links directly to our trend Sensory Fetishism, since it's all about tingeling the senses to create a 5D experience. Aside from that, it's also an important manifestation of the Mass Avant Garde trend. This shift revolves around niche becoming mainstream and challenging status quo. Because let's face the facts, it's bizarre that experiencing someone's death is now seen as a form of entertainment.
How far are you willing to go for that ultimate experience?