ADDIS ABABA BRAND BANDITS
Imagine if you could simply stick your USB into a vending machine and download the freshest movies and TV shows. Well, in and around Ethiopia’s capital city Addis Ababa, ATM-like vending machines have been popping up in shopping malls and supermarkets, offering films and TV shows instead of cash.
When you stick your USB drive into the machine, the screen will turn on and show you a massive archive of pirated content. For prices as low as 13 cents, you can pick and choose what to load on your storage device. Needless to say, copyright protection aint no thing for this rebel machine.
Entertainment companies don’t like this risky business, fearing loss of income and piracy. However, millions of consumers, already accustomed to instant gratification-driven streaming, welcome the idea of getting their entertainment in convenient formats like MP4, enabling them to freely move content from device to device. The vending machines in Ethiopia are part of a global movement that we call Brand Bandits, in which young consumers are demanding ownership of brands. If a brand does not offer the service that Brand Bandits demand, then they simply come up with their own alternative. In this case, the pirate vending machines are all about advocating for more flexibility in the way we consume entertainment. The innitiative also offers a strong commentary on accessibility of entertainment in the less obvious parts of the globe.
Thanks to the curators at Popupcity.net for spotting this one.