RIPPING OFF THE BAND-AID
In a country like the Netherlands, known to be quite the breeding ground for innovation, one sometimes wonders why a basic product that enters the market didn’t exists yet in society. When it comes to band-aids, we must admit that the Netherlands is quite far behind compared to the US. For some time now, the American company ‘Tru-Color Bandages’ has already been producing patches in shades of light, medium and dark.
With that being said, there is now a Dutch alternative to these multi-colored bandages as well. ‘Het grotere verband’ (the bigger connection/bandage) is an inclusive set of plasters consisting of 6 distinct colours. Of each package sold, 1 euro is donated towards both children and adults in Africa to help provide them with much needed clean water and medicine. So by purchasing the bandages, you both help yourself and someone across the world. Great combi deal, right!?
We live in times in which you need to think about how inclusive you are as a brand or organization. “Hence why it’s really strange that up until now, band-aids were sold in one skin color. Every person should be able to stick a band-aid of his or her choice", says chairman Frans Hiddema of initiator NASF. This mindset also links to our trend Holistically Happy, which revolves around being part of a better tomorrow for both yourself and your surroundings.
To us it’s great to see that steps are being taken towards more inclusive basic products, but at the same time it’s also bizarre that these products are just now emerging. This tells us we all need to work that much harder to achieve this inclusive society we strive for, which will hopefully be commonplace soon. Until it is, we will provide exposure to products like these whenever we can.
We'll get there, one band-aid at a time!