FROM SINK TO STARDOM
It’s no secret that Millennials are switching between jobs faster than any generation before them. A positive work environment and a promise of continuous growth; employers are doing everything in their power to attract and retain their workforce. However, one company is doing the polar opposite and is trying to get as many of their staff to job-hob instead. But why?
BECO, short for ‘better considered’, is the brand in question. They’re an ethical soap brand that’s actively inviting other employers to “steal” their team members. 80 percent of these employees is disabled, visually impaired or disadvantaged in one way or another. BECO wants to inspire other companies to follow suit in offering more disabled folks a job, jobs that they are more than competent enough to handle. In doing so, BECO wants to achieve an increase in the percentage of employment for disabled workers, since (in England, according to BECO) only 52 percent of disabled people are employed, compared to the 82 percent of non-disabled people.
They offer employees a platform through an elevator pitch style resume that’s printed on their packaging. It has their picture, qualities and dreams for a future job on there, with additional info on their website. You could learn more about Nic, who has more qualifications than the average pal. Allan, with a very broad and long employment history. Or Michael, who has both the qualifications and expertise, as well as an additional guide dog named Hermes to liven up your working space.
This initiative is what we like to call post woke. BECO is not at all acting like an ableist savior, offering the disabled grace in the form of a job. Instead, they believe in the dedication and the qualities of their workers and believe that when a platform is offered to show these qualities, they can make the difference for themselves. That’s how you break the exclusive status quo, one soap bar at a time!
‘It’s not about the disabilities, it’s about people’s abilities.’