ONE LAST SNIFF
April is just around the corner, which means that we’re almost at the end of our sensory ride. However, before we let go off the sometimes grotesque world that is Sensory Fetishism, we have to make you raise your eyebrows one last time. We’re not going to explain ourselves, you’re just going to have to find out and see for yourself! But beware, while it isn’t NSFW, you might prefer your colleagues not catching you in the act of watching this. Check it out and marvel in the weirdness this trend has to offer you.
Through this ad, German construction market Hornbach is showing how a generally low interest brand can instigate a positive emotional reaction by implementing emerging consumer mindsets, like multi sensory branding in this case. Be sure to check out our LinkedIn-page this Friday, as we’ll be posting an article on how Sensory Fetishism can help establish rapport between low interest brands and their end-consumer.