Well, well, well! March just flew by, as we took a deep dive in our first trend of the month: Sensory Fetishism. If you haven’t already, make sure you check out the article we wrote on LinkedIn that summarizes all the key take-outs, including some tips on how to implement the trend to your business. For now, it’s time for our senses to take a backseat, so that our next trend of the month can step foot into the limelight. Let’s take a leap of faith into the world of Serendipity Seeking.

In our experience, most trends find their origin in our shifting society towards a more digital one. The algorithms that currently “rule” the interwebs, ensure that the content pushed towards you is based on your personal preferences and interests. As a result of this, a lot of people unintentionally create a filter bubble around themselves, which doesn’t leave much room from unexpected perspectives that challenge your way of thinking. For instance, you really have to go out of your way to change the types of Facebook or Instagram ads you receive.


Aside from that, every answer to a question you might have, is just one click away. Want to know where to get the best sushi in town? Go visit this place on Thursday evening for a live cooking demonstration. Top 10 things to do in a city you’re visiting? Here’s a top 50. Pictures of the room, pool or buffet of the hotel you’re visiting? Check out this neat 3D simulation. In short, after a quick scroll online, there’s not much to discover and explore out there in the world.

As a counter reaction to this phenomenon of a one-click-shop, there’s a longing for the romance of the unexpected, a.k.a. serendipity. Serendipity loosely translated to finding something unexpected and useful while you’re not really looking for it. At MARE we call them happy accidents. The term rose in popularity thanks to science, because many scientific inventions were discovered by pure luck. This means that Serendipity Seeking is kind of a paradox, as it stands for expecting the unexpected. However, we believe that when you open up and intentionally leave room for unforeseen occurrences to take place, magic happens.


Consumer mindsets

I want process over result. One way to stimulate serendipity, is for brands to open up and grant consumers a look behind the scenes of the products and services they interact with. This insider’s perspective shows the human side of a brand and creates a sense of involvement, which helps to establish rapport between a brand and their customers. Our experience has learned that this new type of transparency can lead to new and unexpected insights for all parties involved.

I want to go slow. Our mobile society has shaped the expectation that you always have to be reachable and on the go. However, sometimes it’s nice to take a step back and allow yourself to just be, to wander around without the pressure of time and having to go somewhere. Back in March last year, we launched our pop-up shop at Amsterdam CS. One of the most frequent comments (and biggest compliments!) we received from our visitors, was they didn’t mind skipping a train or two to allow themselves to be inspired by our story.


I want a beta mentality. An open mind and room for failure are focal points when it comes to innovation. When an organization allows for trial and error, employees tend to take more risks in terms of thinking outside the box and doing things outside of their comfort zone. This leads to exploring new ideas and challenging your own thought patterns, which is a great recipe for happy accidents to happen. Again, you would think looking for serendipity kind of defeats the purpose, but there are nifty tips and tricks you can implement to boost accidental discoveries.

That’s it for now! We hope to have sparked your interest for this next trend of the month and can’t wait to get into the nitty gritty of what Serendipity Seeking has to offer. See you tomorrow!