AN EMOTIONAL RIDE
Lots of people live in a constant rush: things to do, people to see, work to finish, etc. Paired with this, is the expectation to always be accessible online through social media, but we’ve come to realise it’s important to take a step back and take it slow every now and then. No excuses, as you can take it slow while being on the go. You might even be surprised when commuting, if only you look up from your phone every now and then…
It’s 7 am, way too early to be at the metro station, but you need to get to work. Feeling really tired and bumped out, you suddenly notice the billboards in the metro station change while you walk past them. As it turns out, the art work showcased the remedy to your morning tiredness as you suddenly feel energised and are ready for the day to come. Doesn’t that sound like a dream? This is exactly the feeling Clear Channel wanted to provoke with their Emotional Art Gallery.
With the use of a tailor-made algorithm that analyses open data, they found out on which part of the day travelers have certain negative emotions. As you can imagine, commuters feel happier in the afternoon while going home then in the morning with the whole day ahead of them. The art gallery takes place in Stockholm and is the world’s largest digital art exhibition with 250 billboards. The gallery is a reaction to a recent study that showed people who live in Stockholm are the most stressed people in Sweden. The exhibition will show six different art pieces, each created by a small group of international artists to counter a certain negative emotion.
By making people aware of their negative emotions and surprising them with positive ones instead, you’ll basically make their day. You probably won’t expect digital art pieces in a metro station on Monday morning to make you feel energised, but they do! Check them out for yourself.
Ready to go slow? Don’t completely lose track of time though, ‘cause you do need to get to work!