The earth is deteriorating, and it’s our fault. You’ve probably received this message in a multitude of ways, to the point of becoming numb to its importance. It’s one thing to come to terms with capitalistic tendencies, but acting on changing this can be hard in a system that values quantity over quality. In order to change our ways and reduce our ecological footprint, the systems around us that are currently in place need to change big time as well.
For instance, online retail. Over the past decade or so, online retail has grown massively at an exponential rate, while delivery services are anything but sustainably conscious. However, creating positive impact and convenience do not have to be mutually exclusive, as proven by this next example. In a brave attempt to change the system of online retail, Philippe and Nika launched online market place Zwoice (combination of zero-waste and choice).
The couple had already been living a zero-waste lifestyle for quite a while, when they came up with the idea to build their platform and share their mission with others. Quite often, online retailers will send our their products in packaging that’s made from single use plastics and other damaging materials. Zwoice is changing this with a free to use marketplace for buyers and sellers, under the basic criteria that all the products that are sold are natural and made out of organic materials.
Aside from that, the manufacturing process of the product also has to be done in a sustainable way and the seller needs to package the products in non-plastic materials. When it comes to transport, they encourage the consumers and sellers to not participate in the ‘I need it now’ mentality. This gives transport a little bit more time, which allows the platform to work with low emission transport companies. All of this combined, shows us that Zwoice is doing everything in their power to contribute to a better and brighter tomorrow. By sharing their way of living with others, they combine convenience with doing good. So in the end, everybody wins.
We wonder what the next step could be. Maybe it’s a new hybrid form of their platform, an offline pop-up shop without packaging, that you only get access to when traveling by bike. How do you intend to create positive impact?