WHAT’S POPPING IN POP?
Music genres, and how the public perceives them, are ever-changing. For instance, pop music has been ruling the industry ever since the late 20th century, but popstars have dabbled in various influences, like R&B, rap and currently trap. One way to spot these upcoming genres, is by looking at the new award categories of the MTV Video Music Awards (VMAs). With the music industry changing, how are the VMAs going to break with status quo?
Viewers of the VMAs may have noticed that new award-categories have been introduced this year. Alongside “best group”, “best power anthem” and “song of the summer”, a new genre of music has made its VMA debut: the K-Pop category. You guessed it right, we’re going to dive into the new category that is taking over the VMAs (and the world).
Korean boyband BTS was the first recipient for “best K-Pop” with their hit song “Boy With Luv”. However, viewers of the VMAs had polarising opinions on this new K-pop category and MTV got quite some criticism after the VMAs, but why? Turns out that there weren’t any K-pop songs or artist to be found in any of the major categories, like “video of the year” or “artist of the year”. On the other side of the spectrum, a lot of fans were thrilled to see their favourite artists and music genre being represented and welcomed at the VMAs.
The previously niche K-pop genre being integrated into the VMAs could be an indicator of the genre becoming mainstream. Along with their talkshow appearances, collabs with western artists, impressive touring numbers and (American) chart records, it shows that BTS and the K-pop genre overall is being taken seriously as a genre of music within western society.
The future of music is uncertain but we do have a hunch of where the industry is heading towards. Will we see K-pop replacing trap music as the current influence of pop music? Or could we see a future in which both pop and K-pop have disappeared, instead having a music genre where both have merged?