THE GUMMY BEAR AFFAIR
In our current Western society, most of the younger generations value experiences over possession, meaning they would choose meaningful (and shareable!) experiences over expensive cars or designer clothes. As a company this is something you have to take into account when launching a new product or service, because nowadays everything has to be an experience. For instance, you can now taste Gucci, touch your music and venture through the surface of your favourite painting. What’s next, a Gummy Bear Museum?
In fact, that’s exactly what’s next. The Gummy Bear Museum used this craving for experience to attract people of all ages and set a goal to raise money for a good cause, because why not? The Museum will give you exactly what you’ve been needing all this time: a multi-sensory adventure through the world of your favourite non-furry jelly-like friend, the gummy bear. Including original gummy bear art works, installations made out of gummy bears and even the possibility to create your own gummy bear flavour (!!!). What more can a candy freak ask for?
You could ask yourself, why does one need a gummy bear museum in this world of over consumption? Well, by buying your tickets and indulging yourself in everything gummy, you’re also helping those in need. The institution is raising funds to donate more than 170.000 Plumpy’Nuts to children in Haiti suffering from severe acute malnutrition. Plumpy’Nuts is a Ready-to-Use Therapeutic Food specifically formulated for the nutritional rehabilitation of children in these conditions. However, the link between the two remains a mystery.
Gen Y & Z love to talk about how they’re contributing to a better and brighter tomorrow, as living responsibly and sustainably is seen as a status symbol. The museum helps fulfil this need to tell status stories, because eating gummy bears basically equals saving lives now. Combine this with the sensory and interactive aspects, and you’ve got yourself a highly engaging experience that links to both Holistically Happy as well as Sensory Fetishism.
The museum will open this summer in San Francisco. Get in line!